New materials were published on W.E.L.L. online blog: a video clip with the game's logo, as well as art, 3D-models and screenshots, demonstrating various haircuts, available when creating characters. Maria Skotnikova, art-director of Sibilant Interactive, described the process of haircut development and their variations depending on the race of the chosen character:

Apart from morphing, one of the ways to create individual details of characters is haircuts. In this sense every W.E.L.L. online gamer will be able to create a unique avatar.
The process of creating haircuts is very interesting. Apart from designers we work with a famous stylist Leon Klima, who has a vast experience of working with Russian stars.
There are seven races in the W.E.L.L. world and each one requires individual approach. Hair of the sids is almost like frozen lava with magical elements, pangolins have horns, combs, all sorts of outgrowths, kelebra are characterized by dreadlocks, tangled hair, shaven back of the heads and so on. Add to this a possibility to change color and length of hair - in other words, the world will be filled with diverse creatures.
Part of haircuts will be available when creating a character, but many more - in the game itself. In various places of the W.E.L.L. world gamers will be able to come across hairdressers, from very basic ones to master-stylists and change their look for a certain pay (sometimes not a small one, as unique style is worth a lot).
And some especially unique hairstyles will be symbolizing that a character has completed this or that quest, has reached a certain position in society or won the right to have such style at the battlegrounds.